Google Ads
Search, Shopping and Performance Max for people who are ready to buy.
- Search and Shopping
- Performance Max
- Product feeds
Paid media
Ads that earn their keep, in Cyprus and Greece.
I plan, run and improve paid campaigns on Google, Meta, TikTok, LinkedIn and Reddit. You get one senior person who cares about sales, not clicks.
Where your ads can run
The right platform for each job.
Not every brand needs every channel. I start where your buyers already are, then add more only when the numbers say so.
Meta
Facebook and Instagram ads that make people stop scrolling and visit your shop.
- Prospecting
- Retargeting
- Catalogue ads
TikTok
Short video ads for brands that want to reach a younger crowd.
- In-feed video
- Spark Ads
- Creative testing
LinkedIn and Reddit
For B2B offers and for niche communities that care about what you sell.
- B2B lead generation
- Job title targeting
- Community ads
Why me
I learnt ads on a real shop floor.
For nine years I was Retail Sales & Marketing Manager at Bionic, a technology retailer in Cyprus. I ran marketing for three stores, an e-shop and B2B sales, so every campaign had to bring people through the door or into the basket.
I also worked with vendor budgets from brands like HP, Microsoft, PlayStation and Cyta. That teaches you to report clearly, spend carefully and show what each euro did.
Today I am a Performance & SEO Specialist at OnlySEO, and I take on a few freelance clients through costas.digital.
Every year at Bionic
80+digital campaigns
20+competitions
10+radio campaigns
5+billboards
How it works
From first chat to steady results.
A short call
We talk about your shop, your margins and what a good month looks like for you.
An honest check
I look at your current ads, tracking and analytics, and tell you what I would fix first.
A clear plan
You get a simple plan with channels, budget split and what we will measure. Nothing goes live before you approve it.
Launch and improve
I set up the campaigns, test new ads every month and move money to what works.
Plain reports
Every month you see what you spent, what you sold and what I will try next.
What you get
Included as standard.
- Tracking checked and fixed in GA4 before we spend
- Campaign set-up or a clean rebuild
- Ad copy and creative briefs, in English or Greek
- Monthly testing of ads, audiences and offers
- A monthly report you can read in five minutes
- Direct access to me, not a junior account manager
Good fit
Who this is for.
- Online shops and retailers in Cyprus or Greece
- Brands with physical stores who want more footfall
- Businesses that ran ads before and are not sure they worked
- Teams who want a senior freelancer instead of an agency
Questions
Things people often ask.
How much should I spend on ads?
It depends on your products and margins. On our first call I will help you pick a test budget that is small enough to feel safe and big enough to learn from.
Do I keep my ad accounts?
Yes. The accounts are yours from day one. I work inside them with your permission, and you can see everything.
Can you write ads in Greek?
Yes. I am a native Greek speaker and write ads in Greek and English, so campaigns in Cyprus and Greece sound natural, not translated.
Do you also look after SEO?
Yes. Paid and organic work best together, and SEO is part of my day job. See the SEO page for more.
Keep exploring
Related pages.
Fancy a chat?
Tell me about your shop, your ads or your website. Thirty minutes, no pitch, just ideas you can use.
Book a call
hello@costas.digital