Notes on search, ads and selling online.
Plain-words articles on what is changing in SEO, AI search, Google tools, ads and ecommerce, and what it means for businesses in Cyprus and Greece. Every article lists its sources.
Websites
PHP2Shell: the critical PHP update your site needs
Two critical PHP flaws were fixed on 21 October 2026. What happened, if your WordPress or WooCommerce site is affected and what to ask your host today.
Automation and AI
Five marketing automations with n8n or Make
Five simple automations a small team can build with n8n or Make: orders to a sheet, lead alerts, weekly reports, review requests and stock alerts.
Paid media
ChatGPT ads in Europe: what businesses should know
ChatGPT now shows ads in Cyprus, Greece and the rest of the EU. Who sees them, what you can advertise, how privacy works and how to test it sensibly.
SEO
Greek SEO: accents, Greeklish and Cyprus vs Greece
How Greek speakers search, how Google handles accents and Greeklish, and why .com.cy and .gr sites need their own keyword research and setup.
Paid media
How to test ads on a small budget
A simple plan for local businesses in Cyprus and Greece: tracking first, one goal, enough conversions for smart bidding, and clear rules on when to stop.
Ecommerce
Merchant Center for small shops: a plain guide
How free listings and product feeds in Google Merchant Center work for small shops, and why clean product data now decides if AI shopping tools show you.
SEO
Google core updates in 2026: what changed
The March and May 2026 Google core updates, the spam updates around them, and a calm, step-by-step way for a small site to check and respond.
AI search
Google AI Mode: what it changes for shops and clinics
How Google AI Mode builds its answers, what 2026 research says about clicks, and what shops and clinics in Cyprus and Greece should optimise now.
Ecommerce
Selling on Skroutz in Cyprus and Greece
Skroutz orders in Cyprus grew 83% in 2025. How the marketplace and its ads work for shops, and what selling there means for your own e-shop.
Google tools
Search Console: branded queries and AI Mode data
Search Console can now split branded from non-branded searches and show your visibility in AI Overviews and AI Mode. Here is how to read both.
Google tools
Google Business Profile in 2026: what changed
Q&A is gone, reviews can use nicknames, posts can be scheduled. The Google Business Profile updates that matter for local shops, plus a monthly checklist.
Automation and AI
The EU AI Act for marketers: what applies when
A plain guide to the EU AI Act dates from 2025 to 2028, the AI labelling and chatbot rules in force since August 2026, and what they mean for you.
Google tools
GA4's new AI Assistant channel, explained
GA4 now groups visits from ChatGPT, Gemini and other AI tools into an AI Assistant channel. Here is what it shows, and the traffic it still misses.
AI search
GEO: how to get mentioned in AI answers
How a business gets named in ChatGPT, Gemini, Perplexity and Google AI Overviews. Practical steps, and an honest look at what nobody can guarantee.
Google tools
Consent Mode v2 in 2026: what to check
Since 15 June 2026, Consent Mode alone decides what GA4 ads data reaches Google Ads. What EU advertisers should check on their cookie banner and tags.
Paid media
AI Max for Search and the end of Dynamic Search Ads
Google is moving Dynamic Search Ads into AI Max for Search. The new dates, what changes in your campaigns, and how to test it safely first.
SEO
Zero-click search in 2026: what to do about it
Most Google searches now end without a click. What the 2026 data says, what it means for small businesses, and the steps that still bring customers.
Ecommerce
Online shopping in Cyprus: what the numbers say
The latest Eurostat and Cystat figures on how people in Cyprus shop online: who buys, what they buy, where they buy from and what it means for local shops.
Ecommerce
Agentic commerce: buying inside ChatGPT and Google
OpenAI and Google now let shoppers buy inside AI chats. What they launched, what changed in 2026, and how a small shop can get its product data ready.
Paid media
Meta Andromeda: your creative is now your targeting
What Meta has said about Andromeda and Advantage+, why ad creative now decides who sees your ads, and a simple creative test for small budgets.
Paid media
Performance Max in 2026: what you can see now
Channel reports, search terms, negative keywords and new exclusions: what Performance Max now shows and controls, and when it suits a small shop.
Ecommerce
The European Accessibility Act and your e-shop
Since 28 June 2025 most EU online shops must be accessible. What the law asks, who is exempt, the rules in Cyprus and Greece, and a checklist.
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