Running sales and marketing for a Cyprus tech retailer
For nine years I was Retail Sales & Marketing Manager at Bionic, one of Cyprus's leading technology retailers. Three stores, an e-shop, B2B sales and a lot of campaigns.
Bionic sells technology to shoppers and businesses across Cyprus. As Retail Sales & Marketing Manager from 2017 to 2026, I led marketing for the three stores in Nicosia, Limassol and Paphos, the bionic.com.cy e-shop and B2B sales.
That meant planning what we promoted and when, running the campaigns across every channel, working with brands like HP, Microsoft, PlayStation, Cyta and AMD on co-marketing, managing vendor and MDF budgets, and reporting on what actually sold. I used AI and automation to take the repetitive work out of it.
14 yrsat Bionic, from the sales floor to manager
3stores: Nicosia, Limassol, Paphos
1e-shop, owned end to end
B2Bcorporate IT sales and campaigns
What I was responsible for
Four jobs in one.
The stores
One commercial rhythm across three cities.
Store promotions and window displays
Launches and seasonal events
Campaigns that match what is in stock
The e-shop
bionic.com.cy, from how it looks to how people check out.
UX, UI and merchandising
Conversion and checkout
5+ major platform upgrades
B2B
Technology for companies, not just shoppers.
Corporate IT campaigns
Cloud, collaboration and data centre
Support for the corporate sales team
Campaigns and vendors
Every channel, plus the brands we sold.
Digital, radio, billboards and print
Co-marketing with HP, Microsoft, PlayStation, Cyta, AMD
Vendor, MDF and co-op budgets
Every year at Bionic
80+digital campaigns
20+competitions
10+radio campaigns
5+billboards
The campaign archive
A few of the campaigns I led.
Seasonal sales, vendor co-marketing, B2B and print. Concept, art direction and delivery across every channel.
Black Friday 2024Black Friday 2023Back to School 2024Back to School 2025Christmas 2024Christmas 2025PlayStation x Back to SchoolHP ProBook 400HP x AMD cashbackWindows 11 upgradeCyta partner promoB2B: cloud computingB2B: collaborationB2B: data centreInBusiness print ad
Campaign creative from the Bionic archive, 2018 to 2025.
bionic.com.cy
The e-shop
Ready before the world went online.
From 2017 I owned bionic.com.cy end to end: how it looked, what it sold, how people found it and how they checked out. I led more than five major platform upgrades, each one about a faster journey for the customer and more sales for the business.
When the 2020 lockdowns closed the stores, the online shop was ready to take the load. Customers moved from the counter to online overnight, and the business kept selling.
My path at Bionic
From the sales floor to running marketing.
2011: Sales consultant
Retail and corporate sales. Learning what customers really ask for.
2016: Store manager
Running a store day to day: the team, the targets and the customer experience.
2017: Retail Sales & Marketing Manager
Marketing for three stores, the e-shop and B2B, for nine years.
2026: Performance & SEO Specialist
After Bionic, I moved to London and joined OnlySEO.
What it taught me
Marketing has to move the till.
Fourteen years inside a retailer means I think like the person who has to hit the sales target, not just the person who makes the ads.
Campaigns only count if they sell, in store and online
Stock, price and promotion have to line up
Vendor money goes further with a clear plan
Simple reporting beats long reports nobody reads
A good shop is never finished. It gets better every season
Questions
Good to know.
What did a Retail Sales & Marketing Manager do at Bionic?
I led marketing for the three stores, the e-shop and B2B: planning promotions, running campaigns across digital, radio, billboards and print, working with vendors on co-marketing and MDF budgets, and reporting on results.
Did you run the e-shop?
Yes. I owned bionic.com.cy end to end from 2017 and led more than five major upgrades. It was one part of a wider role.
How does this help my business?
You get someone who has run real retail marketing with real targets. I can plan your campaigns, fix your shop and make your budget work harder, whether you sell in a store, online or both.
