Selling on Skroutz in Cyprus and Greece: the marketplace, Skroutz ads and your own e-shop

Skroutz in numbers

Skroutz started in Greece as a price comparison site. Today it is a marketplace with its own delivery network, lockers, payments and subscriptions. In May 2026, when Blackstone agreed to buy CVC's stake, Naftemporiki described it as having more than 26 million products, around 9,000 partner merchants and 2.5 million active users, with a presence in Greece and Cyprus and recent moves into Romania and Bulgaria.

In Greece, Skroutz's own 2025 review, reported by Naftemporiki, showed orders up about 21% on 2024 and more than 25 million visits a month. Average merchant turnover on Skroutz rose about 22%. Members of Skroutz Plus, the paid subscription, placed 46% of all orders.

In Cyprus the growth was much faster. Cyprus Mail reported in February 2026 that Skroutz orders on the island rose 83% in 2025, to about 500,000, and local users grew 72%. More than half of transactions came through the mobile app. Skroutz Last Mile, its own delivery service, handled 93% of orders on the island. Skroutz Points lockers arrived in September 2025 and already made up 27% of deliveries by early 2026, with 36 points and plans for 100.

Cypriot shops are selling to Greece

The most interesting number for Cypriot business owners is about direction. The same Cyprus Mail report says 83% of the users served by Cypriot businesses on Skroutz in 2025 were in Greece. In the 2026 summer sales, Greek customers made up 73% of the orders fulfilled by Cypriot businesses.

Put simply, Skroutz is not only a way to sell to Cyprus. For many Cypriot shops it is the easiest way into the much bigger Greek market, without building a delivery operation there from scratch.

How selling on Skroutz works

There are a few separate pieces, and it helps to know which ones you are signing up for.

Listing your products

According to the Skroutz developer documentation, shops manage their catalogue in two ways. An XML feed sends your full product list, which Skroutz fetches and processes on a schedule. A Products API updates price, stock and availability in bulk, close to real time. Most e-shop platforms in Greece and Cyprus have a plugin or service that builds the feed for you.

Marketplace orders

In the marketplace, the customer places the order and pays on Skroutz. In Cyprus, Cyprus Mail reported that 90% of transactions were paid by card. You then prepare and send the order, or let Skroutz handle storage and delivery (see below). Fees and commission are set in your merchant agreement, so read it carefully and build the costs into your margins.

Fulfilled by Skroutz and delivery

With Fulfilled by Skroutz, you send stock to Skroutz warehouses and they pick, pack and ship. Naftemporiki reported that more than 405 stores used it in 2025, and saw their average turnover from those sales grow by 41.2%. Skroutz Last Mile handled 70% of orders in Greece, and almost 39% of orders were collected from Skroutz Points lockers.

Skroutz ads

Skroutz also runs a retail media business, which means it sells advertising to its own merchants so they can stand out inside the platform. Think of it like ads on Google, except the people seeing them are already on a shopping site, looking at products. This is where the competition gets real in busy categories like phones, sneakers and supplements, which are among the most searched and most bought products on Skroutz.

What Skroutz means for your own e-shop

At Bionic I managed both sides: our own e-shop and our presence on marketplaces and comparison sites. The lesson I took from that is simple. A marketplace brings you new customers. It does not give you those customers to keep.

On Skroutz, the customer trusts Skroutz, pays Skroutz and often collects from a Skroutz locker. Your shop name is there, but it is one of many. Next time, the customer is likely to search Skroutz again and may buy from a cheaper seller.

So I would think about it like this:

• Use Skroutz for reach. Especially for products where people compare prices, and to reach Greece from Cyprus.
• Use your e-shop for margin and loyalty. No commission, your own customer data, your own email list and offers.
• Keep prices and stock in sync. Customers do compare. A product that is cheaper on Skroutz than on your own site trains people to skip your site.
• Give a reason to come direct. Bundles, a loyalty scheme, faster local pickup, or products you do not list on Skroutz.
• Measure each channel on its own. Count the commission, ad spend and delivery costs per order before you decide which channel is really profitable.

What this means for businesses in Cyprus and Greece

For a shop in Cyprus, Skroutz is now hard to ignore. Cypriot shoppers use it a lot more than a year ago, and it opens the Greek market with delivery already solved. If you sell products that people compare, such as electronics, beauty, sports or pet supplies, it is worth testing.

For a shop in Greece, the question is less "should I be on Skroutz" and more "how much should I depend on it". With about 9,000 merchants on the platform, standing out costs money, whether through price, ads or both.

In both markets, my advice is the same. Start with a small, profitable part of your range. Track the real cost per order. Keep investing in your own site, your Google listing and your email list, so Skroutz stays a channel and not a landlord.

Questions people ask

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Sources

1. Online shopping in Cyprus jumps 83 per cent as Skroutz orders surge, Cyprus Mail, February 2026
2. Cypriot consumers boost Skroutz summer sales orders, Cyprus Mail, September 2026
3. Skroutz: Σε ανοδική πορεία οι ηλεκτρονικές πωλήσεις στην Ελλάδα, Naftemporiki, February 2026
4. Skroutz: The next chapter, what Blackstone's entry brings, Naftemporiki, May 2026
5. Overview | Products, Skroutz Developer Documentation
6. Overview | Analytics, Skroutz Developer Documentation